Music has now gone social and artists and listeners are constantly changing the ways in which they share and listen to music. Social media has definitely bridged the connection between fans and their favorite artists. Sean Parker, co-founder of Napster, recently was quoted saying that it would be foolish for musicians today to sign with a traditional record label company. He cited the band Foster the People as a prime example of a group that used the Internet and social media to build their fan base and popularity directly with users. The power of sharing with others has now enabled each of us to have the potential to reach the masses without the help of traditional marketers. The same thing could be said about print publishers as well now that authors have access to blogs and other services to publish their own material directly and share it with others.
Check out the video below about how "music has gone social" with the relationship between Spotify and Facebook.